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Article: FORD EXPLORER CELEBRATES 15 YEARS OF LEADERSHIP.
- Article from:
- Middle East
- Article date:
- March 1, 2006
CopyrightCOPYRIGHT 2006 Al Bawaba (Middle East) Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The world's best selling SUV for 15 years, the Ford Explorer, celebrates its 15th anniversary this month. Since its Middle East debut in 1991, sales of the the model have seen steady year on year growth, culminating in a 25 per cent year on year increase in 2005. The 2006 model promises more success for the legendary nameplate.
"The introduction of the Ford Explorer in 1991 sparked a revolution in the automobile industry, helping the SUV market move from a small niche to a major force," said Hussein Murad, Sales & Marketing director of Ford Middle East. "Our Middle Eastern customers were looking for a new driving experience, and the Ford Explorer provided the ...