Article: Gameloft Gets Down with Paris Hilton; Exclusive Multiyear Licensing Agreement to Produce Mobile Games Based on Heiress Extraordinaire; Roll, Schmooze and Party with Paris Hilton Anytime, Anyplace Via Your Cell Phone.

NEW YORK -- Gameloft, a leading developer and publisher of mobile games, is delighted to announce a long term licensing agreement with Paris Hilton Entertainment Inc. to develop, publish and distribute mobile games based on heiress and pop culture icon, Paris Hilton.

As part of this agreement, Gameloft will develop and produce a series of mobile games featuring Paris Hilton and her likeness. The first title in the series will be geared to tweens/teens and fans of Paris Hilton. Additional games scheduled for production will be aimed at both male and female fans of Ms. Hilton whose diverse fan base complements Gameloft's catalogue of wide ranging games.

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