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Article: Crying over spilled milk. (threat of dry cereal snacks to milk sales)
- Article from:
- Dairy Foods
- Article date:
- August 1, 1993
- Author:
CopyrightCOPYRIGHT 1993 BNP Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Are you prepared to lose about 20 percent of your fluid milk sales? I'm talking about another 20 percent above and beyond the 2-, 3- and 4-percent annual declines we've come to expect given the historic trend.
I'm talking about the potential loss of market when cereal makers complete their aggressive marketing to encourage consumption of cereals as snacks, straight from the box. No spoon, no milk, no mess, no sitting around the table. No spilled milk to cry over.
Take Fingos, for example, a product Minneapolis-based General Mills is rolling out nationwide. GM's $34-million marketing program says, "the cereal meant to eat with your fingers." Forget the ...