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Article: Growth unlimited: "we believe the ability of content players like us to leverage on the new technological developments such as mobile broadband will provide an opportunity for growth, "says Media Prima group's managing director and chief executive officer Abdul Rahman Ahmad. He talks to Television Asia about consolidation, content, and competition.(Interview)
- Article from:
- Television Asia
- Article date:
- April 1, 2006
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How do you assess consolidation in the terrestrial TV segment with Media Prima acquiring NTV7?
We believe the consolidation will be very positive for the whole media industry. With the consolidation, Media Prima will be able to leverage on the four networks to deliver greater cross-media solutions and reach to advertisers. This will help the television industry to grow its share of the total advertising expenditure pie, which historically in Malaysia has been very low compared to other regional countries.
In addition, with the consolidation there will be opportunities to expand and broaden the content offering to consumers given each station will have ...