Article: Trying to be unique, convenience-store chain expands private label.(Wawa Inc)

Byline: Harold Brubaker

PHILADELPHIA _ With food and beverage sales growing in all corners of retailing, Wawa Inc. is facing a challenge.

"We want to be unique," the convenience-store chain's chief executive officer, Howard B. Stoeckel, said, but that's not easy when "everyone sells everything."

Even some McDonald's are venturing into traditional convenience-store territory by staying open 24 hours a day, Stoeckel said.

This blurring of boundaries _ it's as easy to run to a drugstore as a convenience store for a gallon of milk _ is forcing Wawa and other retailers to fight for space in consumers' minds and budgets.

As part ...

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