Article: Private banking: customized solutions for client needs. (Finance)

The term "private banking" is widely used in banking circles, but outside those circles, few know what it really means. Unlike "retail banking," which is a form of banking geared to meet the financial needs of the masses, private banking is a specialized and highly personal service designed to meet the needs of successful investors, entrepreneurs, business owners, executives, doctors, attorneys, accountants, consultants, and professionals who require more from a bank than basic "retail" products like checking and savings accounts. Private bankers can typically provide a wide array of customized financial services to meet the needs of their clients. In other words, private ...

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