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Article: Private banking: customized solutions for client needs. (Finance)
- Article from:
- San Diego Business Journal
- Article date:
- September 13, 1993
- Author:
CopyrightCOPYRIGHT 1993 CBJ, L.P. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The term "private banking" is widely used in banking circles, but outside those circles, few know what it really means. Unlike "retail banking," which is a form of banking geared to meet the financial needs of the masses, private banking is a specialized and highly personal service designed to meet the needs of successful investors, entrepreneurs, business owners, executives, doctors, attorneys, accountants, consultants, and professionals who require more from a bank than basic "retail" products like checking and savings accounts. Private bankers can typically provide a wide array of customized financial services to meet the needs of their clients. In other words, private ...