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Article: MTV Launches Break the Addiction; Sets Goal to Educate and Empower Young People to Help End Global Warming and Mass Overconsumption.
- Article from:
- PR Newswire
- Article date:
- April 21, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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12-month, 12-step Campaign offers Young People Opportunity to Lead the Fight against Global Warming
'US represents 4% of world population but consumes 25% of world energy.' - Cambridge Energy Research Associates
NEW YORK, April 21 /PRNewswire/ -- Following President Bush's State of the Union declaration earlier this year that "America is addicted to oil," MTV announced today the network's latest pro-social initiative, BREAK THE ADDICTION, a year-long campaign to engage, educate and empower young people to take simple, daily actions that can have a measurable impact in the fight against global warming. The campaign will launch with a channel takeover on ...