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Article: Roberts fitness line launched via infomercial. (Australian fitness instructor Keli Roberts releases exercise videos on CBS/Fox Video)
- Article from:
- Video Business
- Article date:
- October 29, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Keli Roberts, the Australian fitness expert who led the exercises in Cher: A New Attitude, is stepping out on her own with two exercise tapes from CBS/Fox Video, but video stores will have to wait their turn. The tapes - The Ultimate Step Workout and Total Body Circuit Training Workout - are being sold first through a 30-minute infomercial and through fitness retailers until the video street date of Jan. 5. The infomercials began appearing early in October.
Retailers who usually shun cassettes that have been offered directly to the consumer through infomercials may have a change of heart when it comes to the Roberts series, bearing the umbrella name "Real ...