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Article: Urban Outfitters Selects Allurent's Rich Internet Applications to Revolutionize Its Online Stores; Innovative Retailer Looks to Rich Internet Applications Provider to Enhance Customer Experience and Build Brand Equity.
- Article from:
- Business Wire
- Article date:
- April 24, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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CAMBRIDGE, Mass. -- Allurent(TM), the Rich Internet Applications for Commerce Company, today announced that Urban Outfitters, Inc. has selected Allurent BUY to bring its customers an extraordinary and highly-functional online shopping experience. Allurent BUY, a rich Internet shopping cart and checkout program, will be rolled out across all Urban brands, including Anthropologie, Urban Outfitters and Free People.
As a billion dollar multi-channel retailer, Urban Outfitters is well known for providing customers a fun and unique in-store experience, filled with items that they won't find at other retail stores. The company recognizes that it has the opportunity to ...