|
|
Article: Companies: The agency business - Election cycle poses challenge for public affairs.
- Article from:
- PR Week (US)
- Article date:
- April 24, 2006
CopyrightCOPYRIGHT 2006 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
The business of public affairs is closely tied to the election cycle, and this year's midterm races are shaping client work in the public and private sectors.
Congress' Republican majority is busily trying to push through legislation, and that means more work on the federal level, says Robert Sommer, MWW Group's EVP and director of public affairs. 'The Washington agenda has increased significantly,' he says.
Launching an effective campaign becomes tougher as Election Day nears because policymakers become reluctant to touch controversial issues. At the same time, both Republicans and Democrats realize that the balance of power in DC may shift, and they ...