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Article: NHL and Partners Unveil `My Stanley Cup' Marketing Initiatives; Fan Offerings Include a New Car and Trips to Stanley Cup Final.
- Article from:
- Business Wire
- Article date:
- April 24, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- The National Hockey League's marketing, licensing, retail and broadcast partners are offering fans trips to the Stanley Cup Final, a new car, community rink renovations and a new line of official Stanley Cup Playoff apparel through sweepstakes and promotions as part of the NHL's 'My Stanley Cup' initiative.
This is the first year the 'My Stanley Cup' tagline has accompanied the Stanley Cup Playoffs. 'My Stanley Cup' is a multi-faceted marketing, advertising, promotional and charitable platform that uses the Playoffs as its central theme. 'My Stanley Cup' activities launched with the start of the 2006 Stanley Cup Playoffs and will continue to intensify ...