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Article: Tapping wool power in the U.S. (Luxury Fiber/Fabric Report)
- Article from:
- WWD
- Article date:
- October 5, 1993
- Author:
CopyrightCOPYRIGHT 1993 Conde Nast Publications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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"We've slipped a little in the U.S. with the Woolmark...not because we haven't worked at it, but because we haven't explained it well enough to the consumer."
"I agree with what the Bureau is trying to do in terms of encouraging product innovation for more end uses for wool."
NEW YORK -- "In order to make wool a more credible fiber in the U.S., we have to change."
That's the word to change."
That's the word from Laurie Iselin, the Wool Bureau's women's wear product manager, who said that by rethinking some of its longtime strategies, the Bureau will increase its effectiveness.
No longer is the organization handing out co-op ...