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Article: The Keller Fay Group and ComBlu Form Word-of-Mouth Marketing Alliance.
- Article from:
- PR Newswire
- Article date:
- April 25, 2006
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NEW YORK and CHICAGO, April 25 /PRNewswire/ -- The Keller Fay Group, a full-service market research firm focused exclusively on word-of-mouth (WOM) and ComBlu, a WOM strategy firm specializing in the identification, activation and measurement of influencers and customer evangelists, today announced the formation of a strategic alliance designed to bring integrated WOM offerings to the marketplace. The alliance addresses a real need in the marketplace to bring discipline and scientific methodology to the burgeoning WOM industry.
According to Kathy Baughman, ComBlu principal, "Much of what is offered as word-of-mouth marketing (WOMM) today is nothing more than ...