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Article: Video Alone is Not Enough: PointRoll Standardizes Interactive Online Video Advertising with Co-Published Reference Guide.

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PR Newswire
Article date:
April 25, 2006
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In addition to the guide, PointRoll formally unveils its Preferred Partner Program, giving the advertising industry first-ever, one-stop availability of breakthrough technology and creative expertise

CONSHOHOCKEN, Pa., April 25 /PRNewswire/ -- PointRoll, Inc., leading creator of rich media technology solutions that go beyond the limitations of existing advertising while maximizing return on investment, today announced it is leading the charge for greater adoption of online video advertising. As the first steps in executing this initiative, PointRoll has co-published along with AccuStream iMedia Research the advertising industry's first online video advertising ... 







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