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Article: Plenty Of Plackets.
- Article from:
- Stitches Magazine
- Article date:
- May 1, 2006
CopyrightCOPYRIGHT 2006 Prism Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Gary Snyder
In an environment where everyone is emulating everyone else, the driving influence behind placket shirts is unquestionably the golf market. Many vendors even refer to plackets as "golf shirts" in a deliberate attempt to target a more upscale clientele. The approach is working; corporate customers are responding.
"People are looking for more tasteful shirts," states Darshan Chhadra, general manager of WW Group USA, Miami Lakes, Fla., "and it's not so much a matter of pricing as people wanting quality."
"They are willing to pay a little more for a better shirt," agrees Geoff Stiles, vice president of sales and marketing for ...
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