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Article: Case of giving it away.(case study)
- Article from:
- Quick Printing
- Article date:
- April 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Cygnus Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The following case is based upon a combination of consulting assignments of Crouser & Associates, Inc. Names, cities, and other facts have been changed to illustrate and simplify the case presented. As such, any resulting similarity to any one shop or person is coincidental.
John Love of Peabody Printing in Memphis, TN, had been in business for 15 years. He started in his garage and ran the volume up to $500K. There it stalled. He couldn't buy sales. So, he thought he would just give his business away. Really! Here is the unusual story.
John was born and raised in Memphis about the time Elvis began recording there and it was rumored that he was distantly ...