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Article: New In-Game Advertising Solution from Exent Technologies Provides Dramatic Increase in Ad Inventory without Technical Integration; Leader in Video Game Monetization Launches In-Game Advertising Solution.
- Article from:
- Business Wire
- Article date:
- April 27, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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TEL AVIV, Israel -- Exent Technologies, the global market leader in broadband-based solutions for monetization of PC and video games, has launched a suite of in-game advertising solutions providing profitable opportunities for new and existing video games. The solution allows for the enablement of in-game ads without the need to access the video game's source code or any SDK integration. E[acute accent]Until now, implementation of in-game advertising was limited to new title releases, where in-game advertising capability had to be integrated into a game title during the development phase. Exent provides, through its patent-pending technology, the only solution that allows ...