|
|
Article: Visa, prodded by judge, will change TV ad targeting American Express. (Visa International Visa U.S.A. Inc.)
- Article from:
- American Banker
- Article date:
- October 25, 1993
- Author:
CopyrightCOPYRIGHT 1993 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
NEW YORK - Visa U.S.A. agreed to change its latest television commercial after a judge said he was inclined to agree with American Express Co. that the ad was "false and misleading."
The 30-second spot, which began airing nationwide Oct. 11, says the Telluride ski facility in Colorado will "let you take |The Plunge,' but they won't take American Express."
After a hearing in U.S. district court here, Visa agreed to delete scenes and language that seemed to suggest that the American Express card couldn't be used anywhere in the ski resort town. In fact, a number of merchants shown in the commercial do take the charge card.
Partial Victory
...
Related newspaper, magazine, and journal articles:
|
|
Article: Looking for a Romantic Winter Holiday - Telluride ...
PR Newswire;
January 17, 2006 ;
681 words
... ... Mary Helyn Kirwan, +1-970-728-7404, mkirwan@tellurideskiresort.com, or Katie Singer, +1-970-728-7409, ksinger@tellurideskiresort.com, both of Telluride Ski Resort Web site: http://www.tellurideskiresort.com/
|
|