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Article: Prescription Purchases at Drug Stores Decline; New Vertis Customer Focus Study Analyzes Purchase Trends Among Drug Store Consumers.
- Article from:
- Business Wire
- Article date:
- April 27, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BALTIMORE -- Vertis today announced the results of its proprietary Customer Focus(R) 2006: Drug Store study, which reveals 58 percent of adults visited a drug store in the last 30 days to make a prescription purchase; a number that has been decreasing over the last six years, from 62 percent in 2004 and 64 percent in 2000 (See Figure A).
"In recent years the Internet and mail orders have simplified the process of purchasing prescription medicine, which has a direct effect on drug stores," said Scott Marden, director, marketing research for Vertis. "Drug store marketers need to identify an effective media mix to connect with consumers and promote the benefits of ...