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Article: Hasbro launches FIFA World Cup game online.(2006 Monopoly board game)(Federation Internationale de Football Association )(Brief article)
- Article from:
- Marketing Week
- Article date:
- April 27, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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US-based toy giant Hasbro is rolling out an online version of its FIFA World Cup 2006 Monopoly board game.
The online game will be played in real-time. As players sign up to the action, they become part of a massive multi-player online game, which is influenced by "real life" factors and events as they take place during the World Cup 2006 action.
The game goes live this week and is part of a raft of special-edition games launches for the company set around the World Cup 2006.
As part of the game, players travel from one footballing country to another, buying teams and building terraces and stadiums as their fortune grows. Then as the ...