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Article: Online video ads, new formats grow; Marketers take advantage of emerging technologies to better engage customers.(Online Advertisers)
- Article from:
- BtoB
- Article date:
- April 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: KATE MADDOX
Advertisers are embracing new online ad formats, including video and rich media, to improve the brand experience with customers and deliver relevant, useful information to business decisionmakers.
"Marketers continue to acknowledge that interactive is a critical medium to engage their customers and create deeper brand experiences,'' said Greg Stuart, CEO of the Interactive Advertising Bureau. "We fully expect interactive to continue to play an ever-increasing role of importance for marketers.''
Internet ad revenue reached a record $12.50 billion in 2005, up 30% from 2004, according to the Internet Advertising Bureau. One of ...