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Article: Play-Doh(R) Brand Modeling Compound Makes a ''Scent-Sational'' Debut as It Celebrates 50 Years.
- Article from:
- Business Wire
- Article date:
- May 1, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PAWTUCKET, R.I. -- For the first time, Hasbro, Inc. (NYSE: HAS) has bottled that fresh, just-out-of-the-can, "eau de PLAY-DOH" aroma into a limited-edition fragrance as part of a year-long celebration of the beloved modeling compound's 50th birthday. Out in time for Mother's Day, the 1-ounce, spray bottle fragrance is meant for 'highly-creative people, who seek a whimsical scent reminiscent of their childhood.'
"One of PLAY-DOH compound's most notable characteristics is its scent," said Leigh Anne Cappello, vice president of marketing for the PLAY-DOH brand. "When you open a can of PLAY-DOH compound, you are instantly transported back to childhood. What better ...