Article: Frozen food forum. (Column)

HIGH-TECH MASHED POTATOES. Is it my imagination, or is the trans-Atlantic traffic in frozen food technology transfers markedly picking up again? It is refreshing to see that some of the world's leading multi-national food companies continue to shop near and far to incorporate the latest innovations into their operations. Take H.J. Heinz Co., for example. Its Ore-Ida Foods division recently introduced retail packs of frozen mashed potatoes that are being promoted as the first product of its kind in the USA freezer section. Hardly new to European consumers, the mashed potatoes are made from patented Finnish technology. So impressed were the executives of Boise, Idaho-based ...

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