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Article: MAKE YOUR WEB SITE WORK FOR YOU.(CAPITAL REGION BUSINESS JOURNAL)

Article from:
The Wisconsin State Journal (Madison, WI)
Article date:
May 1, 2006
Copyright

Byline: Iain McFarlane

Have you integrated your Web site into your total communication strategy? Or do you have a Web site simply because your friend on the golf course told you need one in today's business world?

It is a common story to hear business owners tell how they have a Web site and believe it will change their businesses because they are now "with it;" they are modern. But the sites aren't always effective. Here are four important points to remember when venturing into the world of Web site development.

Know what you want your Web site to achieve. If you do not have a clear, measurable objective of the results you want from your Web ...

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