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Article: Typically English actress is new face of Yardley. (Helena Bonham Carter as model for color cosmetics line)
- Article from:
- Cosmetics International
- Article date:
- September 10, 1993
CopyrightCOPYRIGHT 1993 Communications International Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The Yardley Lentheric Group has signed British actress Helena Bonham Carter to be the promotional image for its re-launched colour comsetics line (C.I.384). She was introduced to the British public via a newspaper |teaser' campaign with her name finally being revealed late last month.
Ms Bonham Carter, who has appeared in films such as Howard's End and A Room With A View, was chosen in preference to a model - or supermodel - following consumer panel studies which showed consumers becoming "increasingly immune to supermodel endorsement". The same studies indicated a number of factors in favour of actresses. Says Yardley: "[They] were credited with the greatest ...