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Article: Advertising impact: using the power of promotional gifts.
- Article from:
- American Salesman
- Article date:
- October 1, 1993
- Author:
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Copyright informationCOPYRIGHT 1993 National Research Bureau. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Many businesses appreciate the positive effects of presenting gifts to customers. The benefits of providing tangible recognition for employee accomplishments are well known. The attention-getting potential of everything from balloons to watches when introducing products and attracting customers is documented in sales statistics.
Such "sophistication" has long existed on one end of the "promotional products" spectrum. But most items -- pens, pencils, calendars, key holders, coffee mugs and the like -- have been used simply as "giveaways," implying they really possess little intrinsic worth for the recipients and negligible advertising value for the company handing ...
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