Article: Advertising impact: using the power of promotional gifts.

Many businesses appreciate the positive effects of presenting gifts to customers. The benefits of providing tangible recognition for employee accomplishments are well known. The attention-getting potential of everything from balloons to watches when introducing products and attracting customers is documented in sales statistics.

Such "sophistication" has long existed on one end of the "promotional products" spectrum. But most items -- pens, pencils, calendars, key holders, coffee mugs and the like -- have been used simply as "giveaways," implying they really possess little intrinsic worth for the recipients and negligible advertising value for the company handing ...

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