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Article: Ice cream takes the cake: whip up a more value-added frozen dessert section that includes ice cream cakes--and celebrate year-round party profit.(ICE CREAM DESSERTS)
- Article from:
- Frozen Food Age
- Article date:
- March 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 VNU Business Media. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Ready to get the party started? For retailers looking to be a destination for their customers parties, that means partying up with a growing value-added frozen dessert: ice cream cakes, which according to industry data, compete in the $27.6 billion supermarket baked-cake category.
Overall, the frozen ice cream/ice milk desserts category is comprised of ice cream cakes, ice cream pies and ice cream rolls. For the 52 weeks ending Dec. 25, 2005, the category represented $131 million in dollar sales, and was up 8% versus the prior year, according to Information Resources Inc., (IRI) data for the food, drug and mass (excluding Wal-Mart) sectors. With their layers of ...