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Article: Karaoke. (experts talk on market prospects)(includes related articles) (Special Market Report)
- Article from:
- Music Trades
- Article date:
- September 1, 1993
CopyrightCOPYRIGHT 1993 Music Trades Corp. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Long-Term Market Trend Or Hula Hoop? Market Experts Offer Market Analysis And Future Forecasts
As with anything radically new, retailers question whether karaoke is a long-term product category or merely another hula hoop. There is no question that karaoke products have offered retailers a good ride recently, as sales have exploded from under $20 million at retail in 1988 to $149.8 million last year. Yet the doubt remains in many minds: "Is it here to stay?"
Fortunately, there is a large body of evidence that suggests the karaoke phenomenon has considerable staying power. Consider the fact that singing is a deeply satisfying activity for millions. Add to that ...