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Article: Fishing for an Ad Agency, Legal Sea Foods Lands DeVito/Verdi; Award-Winning Creative Shop To Provide Marketing Programs For Boston-Based Seafood Company.
- Article from:
- Business Wire
- Article date:
- May 4, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BOSTON -- Legal Sea Foods, a revered icon of Boston's culinary landscape, announced today that it has hired advertising agency DeVito/Verdi to help market the casual-dining family of restaurants.
The announcement was made by Legal Sea Foods owner, Roger Berkowitz, following an agency search which included a number of other firms from across the country. Media billings were not disclosed.
Operating 30 upscale restaurants, Legal Sea Foods has a presence in seven states along the Eastern Seaboard. Though nearly one-half of the Legal Sea Foods restaurants are in and around its hometown of Boston, the company's word-of-mouth reputation has flourished ...