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Article: PlayPhone to Power Bandai America's Wireless Portal, Providing Direct-to-Consumer Channel for Tamagotchi(R) and other World-Class Bandai Brands.
- Article from:
- Business Wire
- Article date:
- May 4, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN JOSE, Calif. & CYPRESS, Calif. -- PlayPhone(R), the leader in direct-to-consumer mobile content destinations, today announced that it has entered into an agreement with Bandai America, Inc., a leading toy company, to power its mobile entertainment destinations at BandaiWireless.com and Tamagotchi.com. Under the terms of the agreement, Bandai will leverage PlayPhone's turnkey mobile portal solution and content portfolio to power their own destinations for mobile content and to drive adoption of mobile Tamagotchi(R) products. PlayPhone will also receive a license to distribute Bandai's portfolio of mobile products, including Tamagotchi(R), Othello(R), Double Dragon ...