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Article: Retailers roll with RRP.(retail-ready packaging)
- Article from:
- Grocer
- Article date:
- April 15, 2006
- Author:
CopyrightCOPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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The major multiples have reinforced their commitment to retail-ready packaging initiatives, urging brand owners to get on board with innovative and visually appealing solutions.
Tesco has been at the forefront of developing RRP, with Sainsbury the latest to declare its commitment, and Asda planning to ramp up the number of fixtures using RRP.
At an IGD conference on the subject, Sainsbury trading director Mike Coupe said that RRP was now an integral part of its category review process.
James Lennon, Asda's general manager for logistics, said the retailer would be stepping up implemention over the next two years, starting with food this year and ...