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Article: SNTA Pitches Ad Format as Clutter Cutter; Group Claims Better Spot Recall.(TV Currents)
- Article from:
- TelevisionWeek
- Article date:
- May 1, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Jon Lafayette
Mitch Burg, president of the Syndicated Network Television Association, is pitching syndicated television as the clutter buster heading into upfronts.
Commercial breaks in syndication have higher recall scores than do traditional pods of spots, which should lead to a stronger return on investment.
The issue of clutter has come up this year at both the American Association of Advertising Agencies Media Conference and the Association of National Advertisers Television Summit. Syndication's ability to cut through clutter is part of the presentation the SNTA has been making to advertisers and ad agencies this year. This year ...