|
|
Article: Debit cards gain at supermarkets, gas stations. (includes related article on in-store terminals at Giant Food of Maryland Inc.) (Credit/Debit/ATMs)
- Article from:
- American Banker
- Article date:
- October 19, 1993
- Author:
CopyrightCOPYRIGHT 1993 SourceMedia, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
A study by Payment Systems Inc. has confirmmed that debit cards are making their greatest inroads in the petroleum and supermarket industries, but each for different reasons.
"Food stores are driven more by competitive reasons - they are not necessarily doing it just for the customer," said Martha Rea, senior vice president of the Tampa, Fla.-based firm.
"The oil and gas companies do it mainly to attract the customer," said Ms. Rea, who supervised the research into merchant attitudes that was commissioned by Verifone Inc., the point of sale equipment manufacturer.
Room to Grow
Debit cards have plenty of room to grow across all types ...