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Article: Build-A-Bear and Mickey D. make Happy.
- Article from:
- St. Louis Post-Dispatch (St. Louis, MO)
- Article date:
- May 6, 2006
CopyrightCOPYRIGHT 2006 St. Louis Post-Dispatch. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Byline: Gail Appleson
May 6--Build-A-Bear Workshop Inc. will supply mini stuffed animals for McDonald Corp.'s Happy Meals in move that could lead to a new toy-collectables craze.
The Overland-based company said it is creating the first Happy Meal plush collection to feature removable, mix-and-match clothing. The mini stuffed animals will be available at participating McDonald's restaurants starting Friday through June 8, while supplies last.
The Happy Meal boxes will be designed to resemble the "Cub Condo" carrying cases that house the huggable-sized Build-A-Bear toys.
Four different mini stuffed animals will be introduced each week of ...