Article: Toyota and NBC Team Up on NFL Sunday Night Football.

New Toyota Tundra to Play Starring Role

TORRANCE, Calif., May 9 /PRNewswire/ -- The National Football League's annual draft is now complete, and one of the season's biggest signings has emerged: Toyota is the exclusive sponsor of the Sunday Night Football Halftime Show. The "Toyota Halftime Report," will feature a wrap-up of the day's games -- along with the all-new full-size Tundra pickup truck.

"The launch of the all-new Tundra pickup this fall is the most important new model launch in Toyota history," said James Farley, vice president of Toyota marketing at Toyota Motor Sales, U.S.A., Inc. "The new Tundra is a true American truck aimed at true ...

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