|
|
Article: Imus off to strong start in syndication. (Don Imus, syndicated radio host)
- Article from:
- Broadcasting & Cable
- Article date:
- October 18, 1993
- Author:
CopyrightCOPYRIGHT 1993 Reed Business Information, Inc. (US). This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Show boosts ratings in Boston and Providence; Washington still soft
Despite major lung surgery that briefly left him a raspy-voiced guest on his own show, syndicated morning man Don Imus made a strong debut in national syndication.
Arbitron summer ratings from Boston and Providence, R.I., two of the first markets to clear the program, show Imus giving a substantial ratings boost to his affiliates there, particularly in the demographic group to which he appeals most: men aged 25 to 54. Washington was another story: Imus's presence on WTEM(AM) wasn't enough to break the all-sports station out of its deep ratings slump.
Still, Imus's performance in ...