Article: TiVo Debuts New Lexus Car Configuration Application.

Customize the Lexus ES 350, View Detailed Photos, and Find a Dealer - All From Your TV!

Offering Enhances TiVo's Advertising Product Portfolio and Increases Consumer Engagement

ALVISO, Calif., May 11 /PRNewswire-FirstCall/ -- TiVo Inc. , the creator and a leader in advertising solutions and television services for digital video recorders (DVRs), today unveiled the first advertiser custom application, the Lexus Car Configuration Tool, that will be integrated into a Showcase on the TiVo(R) service. Adding to TiVo's advertising product portfolio, the custom application provides advertisers with increased consumer engagement through unique interactive ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!