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Article: Double Fusion Partners with Impact Mobile to Offer Integrated In-Game and Mobile Advertising Campaigns.
- Article from:
- Business Wire
- Article date:
- May 11, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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SAN FRANCISCO -- Partnership Enables Double Fusion to Generate Real-Time Response-Based In-Game Campaigns, Allowing Advertisers and Publishers to Develop Direct Dialogues with Gamers
Premier in-game advertising company Double Fusion has partnered with mobile marketing leader Impact Mobile to offer advertisers the ability to combine the power and impact of in-game advertising with the direct response capabilities enabled on mobile phones. The partnership is expected to increase the rate of adoption of the in-game advertising medium among marketers that want to move beyond pure branding campaigns. In addition, participating game publishers will benefit through ...