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Article: Briefly.(BD's Mongolian Barbeque L.L.C. changing name)(Direct Marketing Association of Detroit hosting Automotive Integrated Marketing Symposium)(Davenport University under renovation)
- Article from:
- Crain's Detroit Business
- Article date:
- May 8, 2006
CopyrightCOPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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BD's switches to `Grill'
Ferndale-based BD's Mongolian Barbeque L.L.C. is changing its name to BD's Mongolian Grill and is adding appetizers to the menu.
President and CEO Billy Downs said market research conducted by Chicago-based consulting firm Technomic Inc. showed that the restaurant could support a broader range of menu offerings beyond the Asian cook-to-order stir-fry that the restaurant is known for. Plus, Downs said, customers not familiar with the restaurant often incorrectly thought it specialized in ribs.
Mongolian Grill is rolling out four appetizers and an entree choice called Mongolian Rice Bowls to all of its restaurants. ...