Article: Acclimatizing: how to think sensibly, or ridiculously, about global warming.(THE ENVIRONMENT)

THE crusade to fight global warming with tough reductions in greenhouse-gas emissions has entered its war-room phase. Already we are seeing the fruits of a multi-million dollar PR campaign: lavish cover stories in Time magazine ("Be Worried, Be Very Worried"), Vanity Fair, and Wired; multiple global-warming scare specials on PBS, HBO, and the network news; and, finally, the imminent release of Al Gore's documentary An Inconvenient Truth. Soon the Ad Council will begin airing TV spots pulling on the usual heartstrings: We have to stop global warming for the children! One of these ads--featuring a montage of kids counting down "tick, tick, tick"--is reminiscent of the ...

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