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Article: Travel Michigan Expands Tourism Reach With More Than $1.2 Million From Marketing Partnership Program.
- Article from:
- PR Newswire
- Article date:
- May 12, 2006
CopyrightCOPYRIGHT 2006 PR Newswire Association LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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LANSING, Mich., May 12 /PRNewswire/ -- Travel Michigan's Marketing Partnership Program will help expand awareness of the State's 2006 summer and fall tourism destinations in Chicago, Cleveland, South Bend and Toledo, plus a number of in-state markets. Twelve partnerships, representing more than 30 Michigan destinations, have committed more than $600,000 for print, radio, billboard and online advertising; Travel Michigan will match dollar for dollar for an overall budget of more than $1.2 million.
Annie Rummel, president and CEO of the Saginaw Valley Convention and Visitors Bureau has been involved in the Travel Michigan Partnership Program since 2003. "We have ...