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Article: Atlantis, Paradise Island and Johnson's(R) Announce Unprecedented Partnership; Brands Align to Create ''Gentle Travel'' Program Addressing Needs of Families Traveling with Young Children.
- Article from:
- Business Wire
- Article date:
- May 12, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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PARADISE ISLAND, The Bahamas & SKILLMAN, N.J. -- Atlantis, Paradise Island resort in The Bahamas and JOHNSON'S(R) announced today that they have joined together to develop Gentle Travel, a resort-based partnership that will provide families the opportunity to enjoy their vacation and maintain their routine while away from home. This unprecedented travel routine, created with a board-certified and renowned pediatrician - Dr. Jennifer Trachtenberg, is designed to address the pronounced needs of parents traveling with babies. The Gentle Travel program will begin on June 1, the start of what has been predicted to be one of the busiest family travel seasons in recent years.
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