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Article: Internet postage is here: what a charge for ensuring "you've got (legitimate) mail" means for colleges and universities.
- Article from:
- University Business
- Article date:
- May 1, 2006
- Author:
CopyrightCOPYRIGHT 2006 Professional Media Group LLC. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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THE E-MAIL MARKETING COMMUNITY is still quaking over recently announced plans by America Online and Yahoo to begin charging internet postage for optional "preferred e-mail" service, which would enable company e-mails to breeze past the spam filters of the two e-mail service providers.
"This is good for consumers and businesses," says Ted Leonsis, AOL's vice chairman. "If e-mail costs a little money to send, then legitimate companies have an incentive to send less of it, which means less mail in your inbox. On the other hand, if businesses are sure that their mail will get through, they can more effectively reach their customers with important news and ...