Article: Handbook of niche marketing; principles and practice.(Brief Article)(Book Review)

Article: For further reading.(CMO Strategy)(Recommended readings)
Advertising Age;  June 18, 2007 ;     386 words ..."Handbook of Niche Marketing: Principles and Practice'' by Tevfik Dalgic "The Long Tail: Why the Future of Business is Selling Less of More'' by Chris Anderson "Making Niche Marketing Work: How to Grow Bigger by Acting Smaller ...

Article: BLAME CMO TURNOVER ON METRICS MANIA; DEATH BY DATA: An extreme ...
Advertising Age;  June 18, 2007 ;     700+ words ... ... director for MTV Networks VH-1 and Ha! the TV Comedy Network. CAPTION(S): Tevfik dalgic, roland rust, marsha lindsay: Expert perspectives on niche marketing best practices in audience Q&A. * David rubin: Axe marketer on why ...

Article: What is 'niche marketing?' (part 2)
Modern Casting;  June 1, 1996 ;     700+ words ... ... article explains the basics of niche marketing and how to become niche-focused. There is nothing new about niche marketing; many foundries have been doing ... recently, it has been called "niche marketing." Today, with new packaging ...

Article: Expand your horizons: niche marketing success ...
Journal of Accountancy;  April 1, 2008 ;     700+ words ... ... identifying target markets and resources, niche marketing can distinguish a CPA firm from its ... marketing plan is the key to successful niche marketing and can include, but is not limited ... consistently. ********** Niche marketing has become a successful strategy for ...

Article: Niche Marketing in Intrastate Passenger Rail ...
Transportation Journal;  March 22, 2000 ;     700+ words ... ... these market segments be more effectively divided into sub-markets using a niche marketing strategy? NICHE MARKETING AND A COMPETITOR ORIENTATION Niche marketing is defined as the process of targeting sub-market segments that are distinguished ...

Article: Niche marketing pros and cons explored.
National Underwriter Life & Health-Financial Services Edition;  December 11, 1989 ;     700+ words ...Niche Marketing Pros And Cons Explored Toronto ... successful niche marketers said here. In niche marketing, one guideline to remember is ... we have done or have seen done on niche marketing organizations," he said, "the ...

Article: TODAY'S NICHE MARKETING IS ABOUT NARROW, NOT SMALL; ...
Advertising Age;  June 4, 2007 ;     700+ words ... ... brand strategy? They call it niche marketing. "Niche'' is derived from ... the future of marketing is niche marketing. It cannot be stereotyped ... In fact, those who ignore niche marketing will experience loss of share ...