|
|
Article: Enterprises to embrace ringback tones.
- Article from:
- Total Telecom Online
- Article date:
- March 24, 2006
CopyrightCOPYRIGHT 2006 Terrapinn Holdings Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
Byline: Mary Lennighan, Total Telecom
Mobile ringback tones are about to make the leap from the consumer to the business space, according to US-based equipment provider NMS Communications.
Furthermore, ringback tones -- usually music clips that replace the ringing sound heard by the caller -- are making their mark in emerging markets.
NMS is working with an unnamed mobile operator and one of its enterprise customers in a deal that will see the business introduce a corporate promotional message via ringback on to the mobile phones of its employees.
During working hours, callers to the enterprise's mobile phone will hear a promotional ...