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Article: Site inspection: Urban Cricket.(England and Wales Cricket Board contracts with Alcone Digital)(Brief article)
- Article from:
- New Media Age
- Article date:
- May 11, 2006
CopyrightCOPYRIGHT 2006 Centaur Communications Limited. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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Owner: England and Wales Cricket Board and Npower
Agency: Alcone Digital, BCA
Content 18/25
Usability22/25
Branding 20/25
Monetisation n/a
Total60/75
Urban Cricket is an attempt by the England and Wales Cricket Board and sponsor Npower to lose the gentrified image of the game by taking it to the inner-city masses. Charismatic England batsman Kevin Pietersen has been signed up as the figurehead for the initiative, which aims to get 7-12-year-old kids playing a simplified version of the game. The design of the site is sharp, colourful and the copy is light-hearted. It doesn't have a huge amount ...