|
|
Article: "Let's just say it works for me": Rafael Palmeiro, Major League Baseball, and the marketing of Viagra.(ARTICLES)
- Article from:
- Nine
- Article date:
- March 22, 2006
- Author:
-
|
Copyright informationCOPYRIGHT 2006 University of Nebraska Press. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
|
On October 28,2003, representatives of Pfizer pharmaceuticals gathered at corporate headquarters in New York City to celebrate the fifth anniversary of the launch of their wonder drug Viagra. The guest list for the big event, along with the requisite press, public relations executives, NASCAR luminaries, and satisfied customers, featured erstwhile Texas Rangers first baseman and designated hitter Rafael Palmeiro. (1) Not only has Palmeiro had a spectacular career, both at bat and in the field, but during the 2002 and 2003 seasons Palmeiro, currently of the Baltimore Orioles, also played the role of Viagra pitchman. The connection of Viagra--an official and, as its ads would ...