Article: Opinion: Blogs just a reflection of overall consumer empowerment trend.

Blogs will transform PR. Blogs will democratize the marketplace. Blogs can kill your brand. Blogs will set you free. Blog ... blog ... blog. OK, I'm late to the blog party. Like a lot of you (you know who you are), I've spent more time talking about how important blogs are than I've spent reading them. So I decided to catch up. Here's what I found.

First, the numbers: There are about 37 million blogs out there, 10 new ones started since you began reading this column, 75,000 new ones each day, a new one each second (like dot-com IPOs in the 1990s), half of which will be inactive within three months. About 50% of blog writers are under 30, and 57% are male - a ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!