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Article: Women's and men's brains work differently.(Brief article)
- Article from:
- Marketing to Women: Addressing Women and Women's Sensibilities
- Article date:
- May 1, 2006
CopyrightCOPYRIGHT 2006 EPM Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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A new study at the University of California Irvine shows that the brains of women and men process experiences and emotions differently, reports LiveScience. In men, the neurons that process emotions such as fear and aggression interact with regions of the brain linked to external stimuli. In women, these neurons interact with parts that respond to internal sensors, which ...
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Article: Psychology: Is it really better to give than to receive?
Capital (Annapolis);
December 21, 2006 ;
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... ... reinforcing to them over the long run. At the same time, humanists appear to be correct in the belief that many people's emotional wiring involves feeling pleasure from giving to others. In other words, human beings appear naturally inclined to be altruistic ...
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