Article: Gameloft Counts Down to the Launch of Paris Hilton's Diamond Quest.

NEW YORK -- Gameloft, the leading developer and publisher of mobile games, successfully previewed Paris Hilton's Diamond Quest at this year's Electronic Entertainment Expo (E3). With a previous working title of Jewel Jam, the company decided on a final title to better reflect the fresh, dynamic and sexy appeal of the heiress extraordinaire. Paris Hilton herself unveiled the new title during her appearance at Gameloft's E3 booth.

"It's a common practice at E3 to present games with working titles," said Gonzague de Vallois, Vice-President of Publishing at Gameloft. "We had the opportunity to have Paris Hilton herself reveal the final game title at our E3 booth and ...

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