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Article: Gameloft Counts Down to the Launch of Paris Hilton's Diamond Quest.
- Article from:
- Business Wire
- Article date:
- May 15, 2006
CopyrightCOPYRIGHT 2006 Business Wire. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information)
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NEW YORK -- Gameloft, the leading developer and publisher of mobile games, successfully previewed Paris Hilton's Diamond Quest at this year's Electronic Entertainment Expo (E3). With a previous working title of Jewel Jam, the company decided on a final title to better reflect the fresh, dynamic and sexy appeal of the heiress extraordinaire. Paris Hilton herself unveiled the new title during her appearance at Gameloft's E3 booth.
"It's a common practice at E3 to present games with working titles," said Gonzague de Vallois, Vice-President of Publishing at Gameloft. "We had the opportunity to have Paris Hilton herself reveal the final game title at our E3 booth and ...